TL;DR
Pizza Patrón has rebranded its visual aesthetic and website to prepare for future franchise opportunities, aiming to grow from nearly 100 locations to 1,000 in the next decade. The company plans to open up franchising later this year, focusing on markets where it used to exist.
Pizza Patrón has nearly 100 locations across the United States. According to a recent article in QSR Magazine , the brand is hoping to grow that number to 1,000 in the next decade. In order to help reach this goal, the company has rebranded its visual aesthetic and website.
The new design features a modernized logo that stays true to the brand's roots, the use of more vibrant colors within restaurants and a streamlined menu. The website has been updated to allow guests to place orders online in order to appeal to changing consumer dining preferences.
The changes come as part of a preparation for future franchise opportunities. Pizza Patron has evaluated areas that could be improved upon and made these updates in order to make the company more appealing to a larger audience.
"We plan on opening up franchising later this year. We plan on focusing in markets where Pizza Patrón used to exist but have since closed down restaurants. We see a lot of social chatter in these markets, asking us to come back," CEO Charles Loflin and president Christopher Partyka told QSR Magazine.
In this story
This story was originally published in 1851 Franchise on January 29, 2018. Burnaze summarizes and links to the original reporting.
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