Pet Product News: Pet Wants Taps DeNita Carani as Brand President

Pet Wants, the pet health and wellness national franchise that focuses on providing fresh food to pets, recently announced a new addition to the leadership team. DeNita Carani joined the brand in October as the president. Her 10-plus years of experience in the franchise industry made her the perfect candidate to continue Pet Wants’ growth. Carani was looking into franchise opportunities when she came across Pet Wants.

“I was immediately drawn to the whole mission of the brand: promote the health and wellness of pets,” Carani said. “I am a rescue dog mom. I can’t remember a time when I didn’t have at least two rescue dogs in my family. I loved the idea of being a part of a brand that is full of franchisees who share my passion for pets. That was really attractive to me.”

Carani steps into her new role as president with experience as both a franchisor and a franchisee. Franchising has appealed to the new president because it allows everyday people to build a lifestyle for themselves in a structured environment. Carani wants to put focus on growing the franchisees that Pet Wants already has and discovering the best ways to serve them as an executive leader.