Businessman Awarded Five Amazing Lash Studio Franchises in Virginia

The WellBiz Brands portfolio features category leaders including Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®.

Sanjay Patel, a former electrical engineer turned entrepreneur, signed an area development agreement and the first franchise agreement to add five Amazing Lash Studio locations to his existing franchise portfolio, which includes restaurants, hotels, convenience stores and gas stations.

Patel plans to open the first Virginia Beach, Virginia, location in February 2023.

“This purchase is part of our diversification and is a reflection of how the trends are changing as far as the beauty industry right now,” he said. “The Amazing Lash Studio brand is unique and offers something different in our area. It’s the category leader and has so much growth potential.”

Patel said the multiple brands under the WellBiz Brands portfolio made the deal for the Amazing Lash Studio units enticing.

Patel’s partner, Falguni Amin, will oversee the operations of the five studios. Patel said Amin has broad knowledge of the beauty industry, having worked in it for 25 years.

“We are excited to welcome Sanjay and his talented team to the Amazing Lash Studio brand and look forward to supporting him and his locations as he grows his business in Virginia,” Chief Development Officer Jason Losco said.

With a portfolio of beauty and wellness brands, WellBiz Brands offers opportunities to experienced and prospective entrepreneurs that fit their passions and goals. For more information, please visit: WellBizBrands.com.

WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands' portfolio features category leaders including Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®.

With an expertise in digital marketing, the company developed a cross-brand digital marketing program that drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBiz One, a proprietary technology platform, enhances studio operations for franchise owners driving member engagement and retention. With in-house expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides its franchisees with a leading edge in their industries.

Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands is the future of customer-centric, membership-based brands. The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur's Franchise 500 and Franchise Times Fast & Serious, among others.