Forbes: Hand & Stone Massage and Facial Spa Finds Customers Still Want Massages in Current Climate

In a time of social distancing due to COVID-19, Todd Leff, CEO of Hand & Stone Massage and Facial Spa, spoke with Forbes about how demand for massage and facial services is still strong.

Hand & Stone has started to reopen some locations with strict guidelines in place. “The response has been tremendous,” Leff said in an interview with the publication. “There is a lot of pent-up demand.”

Of Hand & Stone’s 464 locations, about a third of locations have reopened this week and the company hopes to have 170 spas open by June 1st. Some of the reopened locations include spas in Georgia, Utah, Colorado, Florida, Texas and Ohio.

Hand & Stone has been able to collect 70 percent of its membership fees during the closures and are rewarding customers who stayed with them by giving them first dibs on appointments for locations that reopened.

“We’re month to month, so any time a customer could call up and say ‘I want to freeze my payments, I don’t want any more charges’ and yet they didn’t do that,” Leff said. “They stayed with us to help support these small businesses,” he said.