Good To Go Unveils New Store Design as Expansion Accelerates

With new builds, a refreshed brand identity and a standardized store prototype, the 85-year-old retailer is positioning itself for its next phase of growth.

With 85 years under its belt and a new generation leading the way forward, Good To Go is preparing to grow under an updated brand image and store design.

In May of last year, parent company Good Oil acquired five Big Mike’s c-stores in Ohio, which it rebranded to its Good To Go banner, increasing its retail presence in the Midwest by 33%. Good To Go also has about five new builds on the docket that are scheduled to open within the next one to two years, which will boost its retail presence by another 26%.

The chain is now planning to standardize its store design going forward after growing to 19 stores primarily through small acquisitions.

“We liked what the Big Mike’s stores offered over in Ohio, as far as the footprint and the layout on some of those facilities,” said Wyatt Good, VP of transportation at Good Oil. “We are going to look at incorporating some of that into our store models going forward and, more or less, have a cookie-cutter layout and design based off of the market and what we feel those volumes are or (the revenue) that store is going to generate.”

The five new builds on the schedule are expected to measure around 4,800 square feet.

Good To Go recently launched a new logo and is in the process of finalizing a new interior design that it plans to introduce with its upcoming new builds and then roll out to its legacy stores.

“We worked with an outside marketing company and re-imaged our logo, so that will be coming to the stores soon,” said Nikki Earp, CEO of Good Oil. “We haven’t realized the (interior design) theme yet, but it’s going to be a pretty cool interior design, something that’s going to differentiate us a little bit and that will probably be starting with those new stores — we’re almost there with it.”

In the forecourt, Good To Go partners with a range of gas brands, including BP, CITGO, Phillips 66, Marathon and Shell. It also features Good To Go-branded diesel at its four truck stops.

The chain also operates four car washes on its c-store properties, and it plans to add electric vehicle (EV) charging to a location on I-65 within the next year.

“With that location, it could be helpful (to have EV) being right off the interstate. We’re trying to provide the customers with the services they need. We have two foodservice offerings (at that site), so it would just be a convenient place for them to stop,” Earp said.