The Home Services Market Has Proven Itself Through Economic Uncertainty; Threshold Brands Provides Unique Opportunities Within the Segment

While the home services market soared over the course of the COVID-19 pandemic and economic uncertainty of 2020 and 2021, Threshold Brands has carved out an especially unique niche for itself within the industry, positioning itself, its brands and its franchisees for great success.

“While the entire home services industry has proven to be incredibly hearty, even through times of uncertainty, the anatomy of Threshold Brands’ franchise network positions us especially well to continue to see success, even in times of economic instability,” explained R. Scott Sutton, chief growth officer of Threshold Brands. “For any prospective franchisee looking to invest in the near future, buying in with a Threshold Brands concept is a great way to break into the industry in a more secure way.”

The franchisor has been recognized for its strong support structures, continued innovation and sustainable growth practices, all of which converge to make for an especially strong franchise opportunity within an already-booming sector.

Market stability

Due to the nature of the home services market, it is a great place to seek investments when other opportunities may appear a bit unstable. Should recent rumors of an upcoming recession or economic downturn manifest, home services will remain essential. Services like pest control, plumbing and HVAC are necessary to be safe and comfortable within a home. They are far less likely to be removed from the budget relative to entertainment and fine dining, for example.

Threshold Brands was formed in March 2020, beginning with MaidPro, Men In Kilts and Patio Patrol. In September of the same year, it added Pestmaster to the group. Throughout 2021, USA Insulation, Plumbing Paramedics, Heating + Air Paramedics and Sir Grout were added to the portfolio. More recently, the franchisor welcomed Granite Garage Floors to the franchise network as well.

Crucially, most of Threshold Brands’ growth took place over some incredibly uncertain times. With strict COVID-19-related shelter-in-place orders, ongoing restrictions and many individuals unable to work, the economy suffered. According to a White House report, “the U.S. economy suffered one of the sharpest contractions in its history during 2020.” Yet, Threshold Brands continued to succeed.

Though high inflation continues to plague many households and businesses due to the sheer cost of products and certain service-related supplies, the economy is not functioning nearly as poorly as it was during the worst of the pandemic.

Franchise security

While there are rumors of an expected economic downturn swirling, Threshold Brands’ franchisees can feel confident that their businesses are at low risk. This security has been built due to some very intentional steps taken by the franchisor over the last two years.

Theoretically, any CEO can lead a franchise brand, any HVAC professional can repair an air conditioner and any marketing expert can craft successful campaigns; the differentiator is the person behind the title.

Threshold Brands has embraced this fact in more ways than one as it works toward growth goals. The franchisor has specifically selected strong brands that are well-positioned to succeed in joining the portfolio, and it has installed incredible leadership to see the brands through challenging times.

From the corporate level, through brand presidents and all the way down to the individual employee, Threshold Brands is a group of individuals who are not only skilled and qualified for their positions but have the passion necessary to take the individual franchise brands to the next level.

The seamless melding of a strong industry, experienced leadership, a history of success despite turbulent times, and a network of franchise professionals who are truly committed to seeing both themselves and their colleagues succeed is what makes Threshold Brands the powerhouse franchisor it is known to be.

“Threshold Brands is really a world-class provider of home services to consumers and business opportunities for franchisees,” Sutton said. “We’re an organization that is supporting franchise owners, customers and employees to help them pursue their dreams.”