TL;DR
Rally's is targeting Mahoning Valley for development in 2017, aiming to open up to eight stores within four years. The brand is utilizing Checkers & Rally's new 4.0 Model to expand within Akron, Canton, and Youngstown.
Rally's is targeting Mahoning Valley for development in 2017. The brand previously had a presence in the market, and based on their recent success, aims to open as many as eight stores within the next four years.
“There were some closures in the past,” said Director of Franchise Development Bruce Kim to The Business Journal. “Right now we’re on the upswing.”
Rally's is currently working with local business owners in the market to expand within Akron, Canton and Youngstown, utilizing Checkers & Rally's new 4.0 Model. The new program helps streamline development while improving cost-effectiveness and offers three prototypes, including a model that uses recycled shipping containers.
“Not every community will allow a modular building or a repurposed shipping container,” Kim said to reporter George Nelson. “Sometimes the franchisee may not want that.”
These new units can cost as little as $100,000, promoting rapid expansion for Checkers & Rally's current 838 nationwide locations.
In this story
This story was originally published in 1851 Franchise on January 3, 2017. Burnaze summarizes and links to the original reporting.
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