TL;DR
Cheba Hut celebrates its 20th anniversary, growing into a recognizable fast-casual concept. The brand aims to saturate its current markets and expand into new territories such as California, Illinois, and Texas.
It has been 20 years since Cheba Hut began riding the Green Wave and creating marijuana-themed sandwiches. The sub franchise has now grown into one of the most recognizable fast-casual concepts in the industry.
According to QSR, Cheba Hut founder, Scott Jennings, did not establish Cheba Hut to gain big financial success, but rather to create a counterculture to classic business customs. Cheba Hut still remains dedicated to providing an eating experience in a relaxed, eclectic environment where made-to-order food is served by genuine people and everyone can feel comfortable -- even with the recent expansion the brand has experienced.
Cheba Hut aims to saturate the markets it’s currently in, but is also aggressively targeting new territories such as California, Illinois and Texas.
“Our sweet spot for new markets is a minimum of three stores, especially when we roll into new markets,” said Chief Relationship Officer, Seth Larson.
In this story
This story was originally published in 1851 Franchise on September 6, 2018. Burnaze summarizes and links to the original reporting.
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