TL;DR
Capriotti's Sandwich Shop reports record-breaking same-store sales increases for Q2 and Q3 due to a focus on technology and menu innovations. The brand's franchise partners have seen improved performance with the help of Capriotti's corporate support team.
Capriotti's franchise partners are seeing record performance as a result of the brand's commitment to innovation throughout the year. With the guidance of Capriotti's corporate support team, franchise partners made the following in-store changes to better cater to changing consumer needs:
Expanded Capriotti's digital presence with ghost kitchens and partnerships with third party delivery services like DoorDash, Postmates, UberEats and GrubHub to answer consumer demand for off-premise dining.
Continued to implement smart store designs that include pick-up windows and cubbies to make contactless pickup orders seamless and safe for fans on the go.
Rolled out an elevated menu that includes Impossible Foods - a vegetarian alternative to meat – and Snake River Farms American Wagyu Beef.
Leveraged a new financial management program developed by Capriotti's corporate support center, featuring specially tailored guidance for managing the pandemic from a financial perspective.
"Without a doubt, 2020 has been one of the hardest years for small business owners. We're blown away by the dedication and trust of our franchise partners and corporate support team in achieving impressive sales and helping to solidify Capriotti's place in the top 2% of the industry," said David Bloom, chief operating and development officer. "This has truly been a milestone year for us and we look forward to keeping up the momentum – with a continued commitment to innovation, technology and of course, the communities in which we serve as we round out Q4 and head into a new year."
In this story
This story was originally published in Franchising.com on November 13, 2020. Burnaze summarizes and links to the original reporting.
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