Why These USA Insulation Franchisees Bought Into The Brand During The Pandemic

When Vincent and Andrea Adejumo were vetting home-insulation franchise USA Insulation as prospective franchisees, one question loomed particularly heavily over their decision: would the business stay open? The Adejumos were considering their first foray into franchise ownership in 2020, at the height of the COVID-19 pandemic, when businesses in various industries across the country were shuttering in compliance with social-distancing mandates. But it didn’t take long for their well-founded concern to be put to bed.

USA Insulation was deemed an essential service at the beginning of the pandemic, allowing the brand’s franchise owners to not only survive during the shutdowns but thrive.

“Many of the owners we talked to during our research were having their best years ever,” said Andrea. “They were seeing double the revenue they had in previous years.”

The Adejumos, who had married earlier in the year, were looking for a business they could run together. Andrea, a former health-management professional, and Vincent, a teacher, had both been working two jobs prior to the pandemic, and they were feeling burnt out in their professional careers. “But we had a lot of money saved,” Andrea said, “so we wanted to take advantage.”

Ultimately, the couple decided to quit their jobs and started talking to a franchise broker. Andrea says she knew very little about franchising at first, but Vincent was convinced it was the best way to invest in their careers and life together.

“We wanted to work for ourselves, together, and we wanted to turn the money we’d saved into a profitable investment,” Andrea said. “I really wasn’t sure about franchising, but Vincent was convinced it was the right way to go, so we started researching.”

It wasn’t long before the Adejumos’ broker introduced them to USA Insulation, a fast-growing franchise backed by Threshold Brands , the 500+-unit multi-brand franchisor behind home service brands including MaidPro , Sir Grout , Men In Kilts , FlyFoe , Pestmaster Services , Heating + Air Paramedics and Plumbing Paramedics . Andrea says they knew quickly they had found exactly what they were looking for.

“We moved quickly - the whole process took just about three months,” she said. “We went out to tour the company and meet the executive team and employees. The more we learned, the more we knew that USA Insulation was the right fit for us.”

What grabbed their attention first, Andrea says, was the distinct family atmosphere the brand has cultivated both in its internal operations and its client-facing services. “Especially during COVID, it was so important to see how much the team cared and how they supported each other,” she said.

Of course, investing in a franchise is a major financial decision in any economic climate, and Andrea says that USA Insulation’s financial fundamentals gave them confidence, particularly compared to other brands they had researched.

“The margins were really good,” Andrea said. “I was hesitant to put up such a big chunk of our savings during the pandemic but we saw how quickly we could find a return. Other brands we looked at would take three or four years to break even.”

The Adejumos ultimately invested in two territories with USA Insulation, and although they’ve only been open for a few months now, Andrea says the two are already looking towards future expansion.

“Our plan is to really get things rolling with our initial territories, then in about three years reinvest in more territories,” she said. “Everyone here is just so helpful, it really doesn’t feel like we are doing this alone. Everyone is eager to see us succeed, and they are providing support in a variety of forms to help make that happen.”