Painting with a Twist Owner Brian Posen Named IFA’s 2024 Franchisee of the Year

The Franchisee of the Year Award recognizes leading franchise owners from IFA member brands whose outstanding performance and contributions help protect, enhance and promote the franchise business model. Nominated by their parent company, individuals are selected for their involvement in their communities, embodying the entrepreneurial spirit, fostering a strong and healthy culture with their workforce and assisting their fellow franchisees when called upon.

Posen’s journey with Painting with a Twist began in 2019 when he joined the Lakewood studio as an artist. With a background as an actor and pianist, Posen was drawn to the paint-and-sip concept as both a creative outlet and an opportunity to craft an immersive, entertaining experience for guests. When the opportunity arose to purchase the Lakewood studio in 2022, Posen jumped at the chance and transformed the space from the ground up by building a full bar, revamping the studio with art-filled walls and fostering a culture rooted in positivity, collaboration and entertainment.

His vision and dedication propelled the Lakewood location to become one of Painting with a Twist’s top-performing studios in 2024.

"I am incredibly honored to be recognized by the IFA as an outstanding franchisee, and even more humbled to have been nominated by Painting with a Twist, who has given me the opportunity to build something truly special,” said Posen. “Our team is dedicated to making every class a celebration where guests feel part of the family and free to live in the moment and play without judgment. To know that the impact we’ve made has been recognized on such a grand scale is deeply rewarding.”

Posen’s dedication to create an immersive and engaging experience is demonstrated by his hands-on involvement where he still teaches three to four classes a week. Beyond traditional instructor-led painting sessions, the Lakewood studio offers pop-in-and-DIY sessions, candle-making, slime-making and bottomless mimosa events. Posen and his team take pride in appealing to a variety of demographics and ensuring there’s something for everyone.

Cathy Deano, co-founder of Painting with a Twist, has seen firsthand Posen’s unprecedented journey of becoming the top-performing franchisee with the brand in just a matter of two years.

"We are thrilled to recognize Brian for this incredible achievement of IFA’s Franchisee of the Year Award,” said Cathy Deano, Co-Founder of Painting with a Twist. “Brian’s infectious energy and unwavering passion, dedication and drive are what make him an extraordinary franchisee and leader. He truly embodies Painting with a Twist’s mission to provide a care-free escape while making a difference in our guest’s lives, and we are so proud to see him receive this honor.”