Franchise Business Review: 10 Roadblocks to Franchisee Satisfaction

There’s a gap between franchisor and franchisee satisfaction. According to Franchise Business Review’s most recent Business Outlook Survey, franchisor optimism is at 8 percent while franchisee optimism is only at 57.

The disconnect occurs for a variety of reasons. For starters, franchise brands often over promise what their business opportunity is able to do. Franchisees also often feel in the dark once they sign on the dotted line. In order to bridge this gap, Franchise Business Review compiled a list of the 10 reasons why franchisees aren’t satisfied with their brands.

One reason is that local owners lack a clear business plan. They don’t just need to know their brand’s plan—they also have to have individual goals set for the months and years ahead. Another problem is that brands don’t value their local owners’ satifaction as much as they should. Franchisee satisfaction ultimately has the potential to help brands grow at rapid rates.