When the Pandemic Gets Tough, Millennials Get Moving: Why Now Is the Time To Buy a Renovation Sells Franchise

Working from home is the new normal for many millennials, and all that time in the house has got America’s largest generation itching to move, according to a survey on Realtor.com.

The survey, which reached 2,000 respondents, found that 75% of millennials have been working remotely since the pandemic hit. Of that group, 63% said they plan on purchasing a home because of their ability to work remotely.

Millennial home buying trends

Overall, nearly half of millennial home shoppers now want to speed up their home-buying timeline. With historically low mortgage rates and the newfound freedom to work remotely, real estate agents have seen an avalanche of millennial homebuyers flood the market.

One franchise that is particularly well-equipped to handle the surge is Chicago-based presale home renovations company Renovation Sells.

Many urban millennials are used to living in refurbished apartments and moving into freshly painted, newly renovated rentals. Renovation Sells gives millennial home shoppers that same experience, but with homes, not apartments.

Renovation Sells has carved out a niche in the construction industry by partnering with real estate agents to make impactful but minor renovations to make homes stand out in the market. After rehabbing more than 170 Chicago-area homes in three years with an average of $20,000 per project, Renovation Sells has identified an opportunity in the marketplace where outdated homes are not impressing millennial buyers, and the brand has crafted a solution that will translate in all markets.

Renovation sells model

“We identified a huge need in the construction industry for a service completely focused on renovations that attract today's buyers,” Amanda Valente, the brand’s co-founder said. “Typically general contractors don't want these small jobs, and they definitely don't have designers working with them to make impactful selections.”

Currently, no other brand offers anything like the service from Renovation Sells, where professional contractors and real estate agents come together in a streamlined process with a common focus on design. This unique offering and structure has spelled success for the emerging brand.

“Real estate agents share our goals and deadlines, so the projects become much more efficient and profitable,” said Michael Valente, Amanda’s husband and co-founder.

By marketing this highly lucrative new service to real estate agents, Renovation Sells gained a foothold in the competitive Chicago real estate market, according to Amanda, this was the plan from the start.

Michael and Amanda painstakingly created the business from the ground up with the plan to grow. By consolidating expertise on the corporate team, they successfully invented a business model almost any dedicated entrepreneur can follow to profitability.

Franchise growth strategy

This meant bringing on general contractor John Bura and interior designer Briana Gershenzon to create a turnkey system to guide franchisees to dominating their local market. Corporate handles the project design, marketing, and project management tech, freeing franchisees up to tackle the day-to-day business.

“Franchisees don’t need any design experience,” Gershenzon said. “Our corporate designers customize the selections for each project's target buyer. From paint and tile, to plumbing and lighting fixtures, our team develops a scheme the franchisee can present to their client. It’s that easy.”

The design acumen is Renovation Sells’ big selling point, according to Amanda. “Real estate agents love us because they can depend on the quality of our designs, and their customers will recognise it immediately. Nothing makes a real estate agent’s job easier than having a beautiful home to sell, so they keep coming back.”

As millennials increasingly hit the market looking to buy homes to work remotely from, Renovation Sells helps Realtors polish their listings and inventory to best appeal to the influx of new buyers. And with Renovation Sells’ proven business model and optimized realtor-to-contractor business flow, now is the time to open shop and cash in on the millennials’ buying power and newfound enthusiasm for home ownership.