Bloomin’ Blinds: Costs, Fees, Profit & Locations

Unlike other window blind brands that focus solely on sales, Bloomin’ Blinds sets itself apart with its repair service.

Company Overview

Bloomin' Blinds is a national franchise specializing in window coverings. The brand offers repair, sales and installation services for blinds, aiming to bring a personalized touch to its business by emphasizing its family-owned-and-operated nature.

Bloomin' Blinds was founded on September 11, 2001 — just hours before the Twin Towers attack — and persevered through the subsequent financial challenges. With over 110 locations, the brand is still managed by its original founders who provide guidance on a regular basis to the franchise owners.

All through its expansion, the brand has prioritized maintaining its family-like atmosphere and values, emphasizing growth while staying connected to its roots. Bloomin' Blinds has opened over 45 locations in the last four years alone.

Bloomin’ Blinds’ unique selling proposition is their repair service, which sets them apart from their competitors who solely focus on sales.

Business Model

Key elements of the business model include:

• Low Startup Cost: Bloomin' Blinds offers franchise opportunities with a low initial investment that starts at around $105,700 and includes the franchise fee.

• Family-Friendly Atmosphere: The brand emphasizes working like a family company, regardless of size, as an important aspect of its culture and business model.

• Proven Concept: With over 45 locations opened in the last four years, Bloomin' Blinds demonstrates proof of concept with year-over-year same-store growth.

• Powerful Marketing Tools: Franchise owners have access to all marketing materials, as well as a dedicated website developed for their unique location.

• Advanced Training: Franchisees receive two weeks of detailed training covering blind repair, sales, and installation, setting them up for success from the beginning.

Bloomin' Blinds is actively seeking franchise owners who are a great match for its brand. Here's what Bloomin’ Blinds looks for in prospective franchisees:

• Love for New Experiences: Candidates should have a drive for new experiences and be willing to actively participate in all aspects of the business, from sales calls to repair appointments.

• Problem Solver: The ability to approach problems with a detective mentality or treat them as puzzles is crucial in this industry, where there are often multiple variables and solutions to any given problem.

• Positive Traits: Bloomin' Blinds values traits such as being customer service-oriented, upbeat, creative and honest, as these qualities contribute to providing outstanding service and gaining client trust.

• Involvement: Owners are expected to be actively involved in their business full-time, as the franchise values hands-on participation.

Financial Performance

While exact figures aren’t readily available, insights from Item 19 of Bloomin’ Blinds’ Franchise Disclosure Document offer an idea of potential earnings (based on the performance of existing locations):

• Average Gross Sales: $1,057,741 (Top Third)

• Average Profit Margin: 49.76% (Top Third)

• Average Year-Over-Year Growth: 21.33% (for all outlets)

• Average Adjusted Earnings: $295,561 (Top Third)

Investment Costs

The total estimated investment is $105,700 to $182,100. Here is a breakdown of the associated costs:

• Initial Franchise Fee: $49,500

• Start-Up Expense Fee: $30,000

• Rent, Utilities & Leasehold Improvements: $0 - $5,000

• Market Introduction Program: $12,000

• Furniture, Fixture, & Equipment: $0 - $500

• Insurance: $300 - $3,000

• Vehicle: $700 - $55,000

• Office Expenses: $500 - $1,000

• Inventory: $0

• Licenses & Permits: $0 - $1,500

• Professional Fees: $400 - $1,500

• Travel & Meals for Initial Training: $700 - $1,500

• Consumer Financing Subscription: $1,600

• Additional Funds: $10,000 - $20,000

The franchise fee is $49,500.

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