TL;DR
MOOYAH Burgers, Fries & Shakes is growing despite supply chain issues and inflation, with plans to open at least 20 new locations in 2022. The brand's president, Doug Wilmarth, expressed optimism about the future, citing faith in American consumers and the economy.
In a recent interview with the Associated Press, Doug Wilmarth, president of MOOYAH Burgers, Fries & Shakes, discussed how the brand is growing despite supply chain issues and inflation. MOOYAH Burgers, Fries & Shakes is an 80-plus-unit fast-casual, “better burger” concept committed to providing the best tasting burgers possible regardless of economic challenges.
According to Wilmarth, MOOYAH Burgers, Fries & Shakes is facing higher prices for the 100% Certified Angus Beef® it uses in its burgers and supplies for the brand's non-GMO potato and multigrain buns that are baked in-house daily. However, despite inflation and supply chain issues, the Plano-based burger concept is extremely optimistic about the future.
“We are big believers in American consumers and the American economy,” Wilmarth said.
In fact, MOOYAH Burgers, Fries & Shakes plans to open at least 20 new locations in 2022 and has signed multiple multi-unit franchise agreements across the country, including its largest deal ever in Florida.
In this story
This story was originally published in 1851 Franchise on May 13, 2022. Burnaze summarizes and links to the original reporting.
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