Kona Ice Serves Up Licensing with Brandgenuity

“We are thrilled to be getting our licensing program off the ground and delighted to have found the perfect partner in Brandgenuity. We aren’t just selling delicious treats - we deliver an experience that is always fun, interactive, delicious, safe and high quality,” said Tony Lamb, CEO and founder of Kona Ice. “The Brandgenuity team really understood our product and our mission. Nothing compares to the fun of watching kids running up to a Kona Ice truck after a soccer game yelling “Kona Ice! Kona Ice”, and that is how we want consumers to feel about our licensed products as well.”

Today, shaved ice fans everywhere enjoy Kona Ice at sporting events, school functions, camps, corporate events, and gatherings of all kinds. Each Kona Ice truck is equipped with the innovative Flavorwave system, allowing guests to customize their shaved ice with a variety of high-quality, fruit-based flavors. This interactive feature combined with vibrant branding and lively calypso music creates an unforgettable experience for customers of all ages.

Beyond serving delicious treats Kona Ice is deeply committed to community support with their mission: Be Good. Do Good. For Good. Since its inception, Kona Ice has donated more than $180M to local schools, organizations and teams through its giveback programs. Nonprofits and local organizations can hire a truck for events and the franchisee shares a percentage of its earnings with their partners.

“So many Millennial and Gen Zers love this brand,” said Jay Asher, Managing Director at Brandgenuity. “We plan to leverage Kona Ice’s most popular flavors (Tiger’s Blood, Blue Raspberry and Monster Mange to name a few), extend the highly decorated, colorful and instantly recognizable trucks into toys and role play and we also have tons of fun, colorful, creative ideas for lifestyle too. And, we will look for ways to give back – following Kona Ice’s great example and important mission.”

Founded in 2007 by Tony Lamb, Kona Ice launched its first Kona Entertainment Vehicle (KEV) in Florence, Kentucky. Offering a unique combination of cleanliness, friendliness, and a one-of- a-kind experience, the self-serve Flavorwave™ features the opportunity to create your very own shaved ice while enjoying the soothing sights and sounds of the tropics, all while giving back to each and every community Kona Ice serves. Since its inception, Kona Ice has given more than $180 million back to neighborhood schools, organizations, and teams.

Today, Kona Ice has grown to nearly 3,000 mobile units that serve 49 states across the country.

Kona Ice has been named one of the top eight franchises in the United States by TheStreet.com, ranked on Entrepreneur's "Fastest-Growing" franchises list multiple years in a row, and has earned many other industry, local, and nationwide awards. For more on Kona Ice, visit the brand's online Newsroom and follow us on Facebook, Twitter, and Instagram for the latest news.

It's time for a fresh start. Join Kona Ice today! We're a low-investment, fast-growing business with over 1,500 franchises in the last 12 years. And we've continued to rank #1 in franchisee satisfaction for the last 9 years...enough said!