Kyuramen Brings the Cuisine of Zenless Zone Zero to Life Through Its First-Ever Gaming Partnership

Inspired by Zenless Zone Zero's in-game dish, the exclusive menu introduces the ZZZ Special Combo, featuring a ramen dish paired with a Sparkling Lemonade. Pricing details are available at participating locations. The limited-time ramen features ingredients such as popcorn chicken, corn, scallions, bamboo shoots, a half-marinated egg and nori, while the sparkling lemonade blends fresh lemonade with sparkling water for a refreshing finish.

Every ZZZ Special Combo purchase includes an exclusive collectible package featuring one of four randomly distributed acrylic character badges or keychains, along with a Zenless Zone Zero in-game redemption code. Fans can redeem exclusive in-game rewards, including a Collaboration Exclusive Commemoration Avatar, Namecard, Stamina Item, 30,000 Denny, and three Senior Investigator Logs. Each redemption code is valid for one-time use per game UID through December 31, 2026.

To further celebrate the collaboration, the first 100 guests who spend $80 or more at each participating location during designated promotional periods will receive exclusive premium collectibles while supplies last. Guests dining between August 14 and September 14 will receive a limited-edition acrylic character stand featuring Bangboo, Ellen Joe and Komano Manato, while those visiting between September 15 and October 15 will receive an exclusive wooden Bangboo spoon.

"We're always looking for new ways to create memorable dining experiences for our guests, and partnering with Zenless Zone Zero allows us to connect food, gaming and fandom in a completely new way," said Gary Lin, founder and CEO of KYURAMEN. "As our first gaming partnership, we're excited to welcome both longtime KYURAMEN guests and ZZZ fans into our restaurants for an experience that goes beyond the meal."

The partnership brings together two brands with dedicated communities and reflects a focus on dining experiences beyond the traditional restaurant visit. Through exclusive menu items, collectibles and themed dining, Zenless Zone Zero can be experienced in a different context.

"Ramen has always been more than just a meal in Zenless Zone Zero-it's woven into Sixth Street and the culture of New Eridu," said Fish Ling, Executive Vice President of Global Business Development & Partnerships at HoYoverse. ""Through this partnership with KYURAMEN, we're bringing that experience beyond the screen, and we're truly excited for fans to enjoy a real bowl of ramen that feels like it belongs in the world they've spent hours exploring."

The Zenless Zone Zero experience will be available for dine-in only at participating KYURAMEN restaurants nationwide including Super Kyuramen locations and excluding Kyuramen Express restaurants.