Potbelly Brings Its Neighborhood Shop Experience to Fort Belvoir

Potbelly is expanding its presence on military installations with the upcoming opening on Fort Belvoir, one of the nation’s most prominent U.S. Army posts.

Situated in Fairfax County, Virginia, and along the Potomac River, the shop will open on Tuesday, August 4, in the Fort Belvoir Main Exchange. Owned and operated by Feast Firm, Potbelly in Fort Belvoir will serve the brand’s signature oven-toasted sandwiches and other craveable menu options in one of the military base’s busiest gathering places. A Grand Opening celebration will take place on Monday, August 10, from 10 a.m. to 12 noon, with base representatives on-site to commemorate the occasion and share Potbelly giveaways with attendees.

As a central destination for dining, shopping and everyday services on the installation, the Main Exchange provides a natural setting for Potbelly to become part of daily mealtimes with those who live, work and serve at Fort Belvoir. Home to more than 150 organizations representing every branch of the U.S. Armed Forces, Fort Belvoir provides services to more than 216,000 military personnel, civilian employees, retirees and family members throughout the Washington, D.C., region.

“Fort Belvoir is home to one of the country's most vibrant military populations, making it a meaningful opportunity for Potbelly to continue expanding within military communities,” said Jennifer Durham, Senior Vice President of Franchising and Development at Potbelly. “We're proud to open a shop in a place that serves so many members of the military and their families. Whether grabbing lunch between meetings, picking up dinner for the family or just stopping by for a snack during a busy day, everyone on post has a new option they can count on for great food and good vibes.”

Operating hours for the new shop are 10 a.m. to 7 p.m. Monday through Saturday, and 10 a.m. to 3 p.m. on Sunday. Opening at Fort Belvoir continues the focus Potbelly has on strategic growth opportunities in non-traditional settings, including military bases and other high-traffic locations that allow the brand to meet fans where they live, work and gather. In addition to this opening, the brand currently operates in four other military settings, including The Pentagon, Joint Expeditionary Base Little Creek-Fort Story, Fort Liberty, formerly known as Fort Bragg, and Fort Hood.