TL;DR
Katie Small, a franchise broker, emphasizes the importance of communication and understanding client goals when working with franchisors and franchisees. She discusses her approach to being a successful broker, including listening to clients and understanding their goals.
1851 Franchise talked to Katie Small about what makes her successful as a franchise broker, why franchisees shouldn’t pigeonhole themselves into one industry and how communication is key when working with franchisors.
“The main component of being a successful broker is really just listening to your clients and making sure we understand what their goals are as a business owner as we transition them into being that and really trying to figure out what they're what they're looking to accomplish,” said Small.
Watch the interview above or on YouTube .
In this story
This story was originally published in 1851 Franchise on August 24, 2023. Burnaze summarizes and links to the original reporting.
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