TL;DR
Papa John's digital orders account for six in 10 orders, with executives aiming to reach 80% in the next few years. Yum Brands! Inc. announced a $130 million investment to help Pizza Hut improve digital capabilities.
After reviewing first quarter results, digital orders are becoming a large part of Papa John’s business. According to a recent Nation’s Restaurant News article, the company announced that six in 10 orders are coming from digital platforms, most of which are coming from its mobile app. Many markets are actually seeing more than 70 percent of orders come from digital from the first quarter results and executives feel than the number can continue to grow from the brand’s strategy.
“We have an opportunity to get to 80-percent-plus over the next several years here,” Papa John’s president Steve Ritchie said.
The opportunity is there because many pizza chains are starting to battle for this territory. Yum Brands! Inc. just announced a $130 million investment to help Pizza Hut beef up digital capabilities and ultimately sales.
In this story
This story was originally published in 1851 Franchise on May 4, 2017. Burnaze summarizes and links to the original reporting.
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