BIGGBY® COFFEE CEO and “GRIND” Author Michael McFall To Host Business Growth Webinar On September 8

Anyone looking for inspiration in turning their startup or idea into a thriving business could learn a thing or two from Michael McFall, CEO of 260-plus-unit coffee franchise BIGGBY® COFFEE

and author of “GRIND,” a practical guide to starting and growing a business. On September 8th, aspiring moguls will have the chance to do just that, as McFall shares the secrets of his success in a free webinar.

Starting at 11:00 a.m. Eastern Time on September 8, the live, hour-long webinar will cover a wide range of topics in business growth, from refining a concept to sustaining cash flow.

“The webinar is designed to provide a blueprint for anyone interested in starting or growing a business,” said Lisa Oak, BIGGBY® COFFEE CDO and the webinar’s host. “Everyone who attends this virtual event will leave better equipped to thrive as an entrepreneur.”

The webinar is open to anyone interested in business growth, including entrepreneurs and business owners as well as students, lenders, landlords and anyone else who works closely with business owners.

McFall and Oak boast more than 55 years of combined experience in franchising and business ownership. They will draw from that experience to walk attendees through McFall’s accounts of both hardship and success throughout his career and how he plans to continue to grow personally and professionally.

“As the BIGGBY® COFFEE brand has grown, we’ve seen firsthand how successful business ownership can absolutely transform lives,” said McFall. “We’ve made a name for ourselves in the franchise industry by putting the success of our franchise owners first and supporting them closely as they build thriving businesses. Now, we’re looking to provide the same guidance to any aspiring or established business owner who is looking for an edge. That’s what this webinar is designed to provide.”

“GRIND” offers a practical guide to starting a new business by skipping past the MBA and going right to the nuts and bolts of building a successful, self-sustaining company. Filled with down-to-earth anecdotes, common-sense strategies, proven ideas and powerful calls to action, “GRIND” provides the insight and expertise aspiring entrepreneurs need to turn their start-up dreams into positive-cash flow businesses.

BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept.

The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 260 cafes across many states including Michigan, Ohio, Indiana, Illinois, New Jersey, North Carolina, South Carolina, Wisconsin, Kentucky and Florida.