WellBiz Brands Acquired by Transom Capital for Expansion

WellBiz Brands, the multi-brand beauty and wellness franchising platform, has been acquired by Transom Capital Group, according to a recent press release. Boxwood Partners advised on the transaction. WellBiz was previously backed by KSL Capital Partners. The deal positions WellBiz to continue scaling its portfolio of category-leading brands while strengthening infrastructure and franchisee support.

WellBiz operates a diversified collection of nationally recognized beauty and wellness concepts, including Drybar, Elements Massage, Amazing Lash Studio, Fitness Together and Radiant Waxing. The platform has demonstrated consistent growth through unit expansion and operational excellence across multiple wellness verticals, making it an attractive investment for an operationally focused private equity partner.

“Partnering with Transom represents an exciting new chapter for WellBiz Brands,” said Amanda Clark, CEO of WellBiz Brands. “Their operational focus and experience scaling consumer and franchise platforms align well with our long-term vision. This transaction positions our brands and franchise partners to benefit from continued investment while maintaining the culture and performance standards that have driven our success.”

The WellBiz–Transom deal is another clear signal that private equity’s appetite for franchising remains strong and highly strategic. Deals like this underscore a broader trend: private equity isn’t just buying growth in franchising — it’s betting on the model’s long-term resilience, provided firms respect the franchisee relationship and invest with alignment.