TL;DR
The Halal Guys CEO Ahmed Abouelenein discusses the brand's journey from a food cart to international franchise fame. The brand has grown into a diverse organization with a presence in Asia and utilizes cloud kitchens.
The CEO takes us through The Halal Guys’ journey from food cart to franchise fame
The CEO takes us through The Halal Guys’ journey from food cart to franchise fame.
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Few U.S. brands exemplify the American Dream quite like The Halal Guys. Starting as a New York food cart in 1990, the concept was then nurtured and grown into the international powerhouse it is today; with Asia now rivalling the States as a key market for the forward-thinking franchise.
But how did The Halal Guys ’ streetside beginnings lead to brick-and-mortar success, and what role do cloud kitchens play in turning it into a diverse, exciting, and tech-driven organization?
Find all of this and more out on this episode of the podcast, as we sit down with CEO Ahmed Abouelenein to hear about how he’s evolving this conceptually niche franchise into a household name.
In this story
This story was originally published by Amanda Peters in Global Franchise on November 20, 2020. Burnaze summarizes and links to the original reporting.
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