TL;DR
McDonald's is testing a vegan burger, the McVegan, in one location in Tampere, Finland, with no current plans for U.S. release. The McVegan is made up of a soy-based patty and comes with vegan fixings.
McDonald’s is rolling out a new menu item that’s designed to attract vegan consumers—The McVegan. But according to TODAY , American fans who want to try the burger will have to book a flight overseas. Right now, the McVegan is only being tested in one location in Tampere, Finland.
The McVegan is made up of a soy-based patty and comes with all of the vegan fixings that McDonald’s has to offer. There’s no word on whether or not the McVegan will be coming to the U.S.—TODAY notes that the brand confirmed via email that it’s limited to McDonald’s Finland and there are no current plans to change that.
Right now, the McVegan is slated to be on Finland’s menu from October 4 through November 21.
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.
In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
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This story was originally published in 1851 Franchise on October 6, 2017. Burnaze summarizes and links to the original reporting.
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