360° Painting Targets Chicago for Further Midwestern Growth

A job well done might satisfy many a home services business, but nothing short of excellent is the standard at 360° Painting.

The residential and commercial painting franchise was founded in 2005 as a flagship brand of parent company Premium Service Brands with the idea of providing stellar interior and exterior painting jobs that involve close collaboration between customers and a professional crew. In addition to 360° Painting, Premium Service Brands oversees the home services franchises Handyman Pro, Kitchen Wise, Maid Right, ProLift Garage Doors and Renew Crew.

360° Painting began to franchise in 2006 and has since grown to more than 121 units across the United States and Canada. The brand has received major industry recognition since its inception, having ranked as the No. 1 painting franchise by Entrepreneur magazine in 2018, 2019 and 2020.

Midwestern expansion plans

Today, 360° Painting is looking to expand its Midwestern presence, specifically in the greater Chicago metropolitan area. Within a 25-mile radius of Chicago, the brand has two existing franchises and eight new available territories up for sale. Within a 50-mile radius of the Windy City, 360° Painting has two more existing franchises and 14 new territories available for sale.

The painting franchise is especially interested in opening territories in the North Shore suburbs, which are located just north of Chicago, as well as the northwestern and southwestern suburbs. All of these markets bring strong demographics and customers who frequently choose to hire painting contractors instead of doing their own painting, according to Premium Service Brands Director of Franchise Development Tracey Felts.

“Chicago and the Chicagoland area have consistently been strong markets for home services businesses, including painting,” Felts said. “Many homeowners in and around the Chicagoland area, particularly in the upper-middle-class neighborhoods, elect to hire professional painting teams to complete interior and exterior painting and staining. The Chicagoland area also has a growing amount of commercial properties that need ongoing painting and other maintenance.”

Franchisee success stories

Incoming franchisees would benefit from brand recognition: 360° Painting already has two successful owners in the Chicagoland area. One franchisee who can attest to the painting franchise’s success in the region is Brian Conrad. Conrad joined 360° Painting in 2018 and owns and operates two territories in the Chicagoland cities of Naperville and St. Charles.

“Chicago has some great suburbs and great neighborhoods within those suburbs,” Conrad said. “They all have a unique character and are populated by people who appreciate buying local and supporting local businesses. It’s a great demographic to work with, and you become a stalwart in your community. Even people I haven’t worked with yet, people I just did estimates for, have referred me to others. That speaks to the power of 360° Painting and how we provide a memorable experience.”

Conrad also appreciates the support he receives from Premium Service Brands. He did not have any prior painting experience before franchising with 360° Painting, but he liked the growth opportunities and the backing he knew he would receive from the parent company.

“Knowing I’d have that solid foundation of support and an extra level of professionalism was very important in my decision to franchise with 360° Painting,” Conrad said. “You don’t often see those things in the contractor world.”

360° Painting is certainly prepared to help new franchisees conquer their territory in the Chicagoland area and provide them with the tools and resources necessary for maximum success.

Support and resources

“360° Painting has proven systems for franchisee success, including a robust marketing and operations plan, exceptional training for new owners, a CRM for managing customers and invoicing and the benefit of leveraging the six home-service brands of Premium Service Brands as a whole,” Felts said.

With solid franchisor support, a scalable business model and a large potential customer base, 360° Painting is ready to help growth-minded franchisees conquer the Chicagoland area.