Top Franchise Development Websites 40-31

This month, 1851 Franchise’s Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Brent Dowling, CEO and co-founder of Raintree; Kay Ainsley, managing director of MSA Worldwide; Michelle Rowan, president & COO of Franchise Business Review; Stan Friedman, president of FRM Solutions; Steve Beagelman, founder of SMB Franchise Advisors; Charles Internicola, founder of The Internicola Law Firm; Dianna Bailer, vice president of operations at Franchise Performance Group; Thomas Scott, CEO of Brand Journalists; and Tom Spadea, co-founder of Spadea Lignana Law Firm.

Here the average scores for the 10 websites that came in between 40 and 31:

• First Impressions: 3.71

• Content: 3.71

• Ease of Use: 3.43

• Overall Average Score: 3.62

• Content: 3.29

• Ease of Use: 3.86

• First Impressions: 3.57

• Content: 3.86

• First Impressions: 3.00

• Ease of Use: 4.00

• Content: 3.57

• Ease of Use: 3.71

• First Impressions: 4.00

• Overall Average Score: 3.67