TL;DR
The massage industry is thriving as businesses begin to reopen amid COVID-19, with Hand & Stone Massage and Facial Spa seeing a higher rate of conversion to its membership program. Hand & Stone has reopened 220 locations after closing all 465 units in North America in April.
As more stores and salons begin to reopen amid COVID-19 with new safety guidelines in place, the massage industry is thriving.
Todd Leff, CEO of Hand & Stone Massage and Facial Spa , tells FOX Business that the massage franchise is “seeing a higher rate of conversion to its membership program from new prospects than before the pandemic.”
In April, Hand & Stone closed all of its 465 units operating in North America, including the 31 locations in Canada. Currently, the massage franchise has been able to reopen 220 locations.
In this story
This story was originally published in 1851 Franchise on June 23, 2020. Burnaze summarizes and links to the original reporting.
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