How Lawn Squad Uses Technology to Support Franchisees & Drive Growth

In today’s home services industry, technology plays a central role in how top franchise systems operate, grow, and stay competitive. For Lawn Squad, that philosophy is built directly into the business model, giving franchisees access to tools that simplify operations and improve customer experience from day one.

From instant estimating and centralized call center support to integrated CRM systems and advanced routing technology, Lawn Squad has designed a tech-enabled platform that allows owners to focus less on administrative work and more on building a scalable business.

One of the most immediate ways Lawn Squad uses technology to support franchisees is through its estimating and sales infrastructure. “We can look at every single yard in the country, measure it without being there, and provide a quote right away,” said Josh Minturn, vice president of development for Lawn Squad’s parent company, Authority Brands.

Estimating and sales infrastructure

This capability allows Lawn Squad to meet modern consumer expectations for speed and convenience, where homeowners increasingly want answers in minutes, not days.

“We can do that through a call center, which is very unique in the space,” Minturn said. “Tech has an exceptionally positive outcome for our owners.”

By combining remote estimating with a centralized call center, Lawn Squad ensures franchisees never miss opportunities due to delayed responses or missed calls.

Integrated crm platform

Beyond lead generation and estimating, Lawn Squad provides franchisees with a fully integrated CRM platform that connects every part of the business into one system.

This centralized approach eliminates the need for franchisees to juggle multiple tools or disconnected systems. Instead, everything from customer data to job history and communication is housed in one place.

“It allows us to streamline communication between the sales center, the client, and our franchisees,” he said. “The visibility is very high for our owners, despite the fact that we handle it all on their behalf.”

Importantly, while Lawn Squad provides centralized support, franchisees maintain full control and transparency within the system. “If owners want to do their own sales as well, which we recommend, they have full access to the software in the same way that our teams would,” Minturn said. “It’s an easy way to keep tabs on their clients. It keeps their communication line wide open.”

At its core, Lawn Squad is a logistics-driven business, and technology plays a critical role in maximizing efficiency in the field. “In the exact same platform, we can route all of our technicians from stop to stop,” Minturn said. “That also aligns with franchisees’ marketing strategies.”

The system also enables real-time operational oversight, allowing owners to assign jobs, track vehicles, and ensure service accuracy across every property.

Lawn Squad’s technology doesn’t stop once the service is complete. The platform also provides tools to monitor customer satisfaction and maintain strong relationships over time.

“We do the same thing on the back end — we can check a client’s temperature, how the service went, etc.,” Minturn said. “We have a tremendous success rate in that way.”

In an industry where long-term customer relationships drive results, that level of visibility can make a significant difference.

Education and training

For many franchisees — especially those new to lawn care — education is a critical component of success. Lawn Squad uses technology to make that learning process accessible and ongoing.

“There are a number of training modules that franchisees are able to access using our technology platform,” Minturn said. “These modules cover everything from grass types and regional conditions to treatment programs and best practices.”

This on-demand training approach allows franchisees to continuously improve their expertise without being limited to in-person sessions or static materials.

Lawn Squad’s investment in technology reflects a broader strategy: building a franchise system that enables scalable growth.

By centralizing key functions like estimating, customer communication, and routing — while still giving franchisees full visibility and control — the brand creates a balance between support and autonomy.

It’s a model designed not just to help owners operate, but to help them grow.