TL;DR
Chick-fil-A is bringing back fan-favorite seasonal items, including the Honey Pepper Pimento Chicken Sandwich and Peach treats, as part of its 'Newstalgia' campaign. The brand is also reviving its Cow Appreciation Day tradition on July 14, offering free entrées to guests who dress in cow-inspired attire.
"This summer is a celebration of the fun, flavors and experiences our Guests love the most and ask us to bring back, year after year," said Khalilah Cooper, vice president of brand strategy, advertising & media for Chick-fil-A, Inc. "That's what our year of 'Newstalgia' is all about – delivering timeless favorites with fresh new twists, allowing a new generation of Guests to experience our 80-year heritage in a way that feels new, yet nostalgic, and unmistakably Chick-fil-A."
The Honey Pepper Pimento Chicken Sandwich makes a spicy return for the summer! Available for a limited time with an Original or Spicy filet, the sandwich features pimento cheese, mild pickled jalapeños and a drizzle of honey on a toasted bun.
Back by Guest demand and now featuring new Pineapple Dragonfruit & Sprite®! The refreshing tropical line-up is also available with Lemonade, Frosted Lemonade, Iced Tea, or Sunjoy®.
For many Guests, Chick-fil-A's Peach treats signal the unofficial start of summer, offering nostalgic flavors with a sweet twist. Both the Peach Milkshake and Peach Frosted Lemonade return to menus nationwide for a limited time.
After a seven-year hiatus, Chick-fil-A is bringing back Cow Appreciation Day on July 14, reintroducing one of the brand's most beloved traditions. For years, Cow Appreciation Day was a highly anticipated summer event, showing gratitude for its Guests through the playful spirit and fun of the Chick-fil-A Cows.
For one day only, Guests who visit participating restaurants nationwide, dressed in their best cow-inspired spots and attire, will receive a free entrée from 7 a.m. until 7 p.m. local time, while supplies last. Kids who show off their spots and best mini-moo makeovers will receive a new 'Cow Kart' toy to celebrate the day. The return of Cow Appreciation Day gives longtime fans a chance to relive a favorite summer tradition, while introducing a whole new generation to the fun of The Cows.
Throughout 2026, Chick-fil-A is delivering a year of "Newstalgia," celebrating its 80-year heritage of quality, service and care. The campaign serves up beloved classics alongside fresh new twists, fun Guest experiences and moments of surprise and delight, from the new permanent Frosted Sodas and Floats to Classic Cups, merchandise and all-new, retro packaging.
In this story
This story was originally published in Franchising.com on May 29, 2026. Burnaze summarizes and links to the original reporting.
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