TL;DR
PizzaForno's automated vending unit at the University of Guelph in Ontario has seen increased student engagement and sales after installing customer-facing cameras, with viral videos of customers waiting for their orders. The footage has garnered hundreds of thousands of views and led to a surge in sales and frequent sellouts.
A pizza vending machine at the University of Guelph in Ontario is attracting renewed attention after operators installed a camera that captures customers while they wait for their orders, according to a CTV News report.
The PizzaForno machine, which has served students for several years, records short clips during the roughly three-minute cooking time, revealing a range of spontaneous behavior from late-night customers.
The footage has quickly gained traction online, with clips showing students dancing, performing music, and interacting playfully while waiting for their food. Operators said one standout moment involved a group performing a song with instruments, highlighting the creative energy surrounding the machine. What began as a simple social media experiment has rapidly expanded, garnering hundreds of thousands of views in just weeks.
The viral content has translated into increased demand, with operators reporting a surge in sales and frequent sellouts. Weekly contests tied to the videos, offering free pizza as a prize, have further encouraged participation and boosted the machine's growing popularity.
In this story
This story was originally published in Pizza Marketplace on April 23, 2026. Burnaze summarizes and links to the original reporting.
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