How These Cincinnati ecomaids Franchisees Surpassed Their Goals Thanks to a Centralized Support System

When Rebecca and Tim Maney decided to look into franchising, they wanted a concept that would give the then-soon-to-be parents flexibility with their schedules. When they discovered ecomaids, the environmentally-safe home and business cleaning brand, they say they knew it offered what they were looking for.

The brand offered a proven business model that would set them up for success while also offering flexibility in their schedule to be with their new family after the birth of their child.

“We wanted something that already had the building blocks of the business, and ecomaids was the best option for us,” said Tim.

Within four weeks of launching their ecomaids services in the Cincinnati market, the Maneys had already hit their six month targets for the business. The Maneys attribute that rapid success to the centralized support system offered through ecomaids’ parent franchisor, Happinest.

“Everything under the Happinest umbrella is centralized, so that’s a big deal for our business owners who know that we have their backs and will follow through on leads, allowing them to focus on customers and maintaining relationships and continuity,” said Eric Martin, Vice President of Franchise Development at Happinest.

ecomaids and Happinest have made sure their franchisees know that discussions, calls and meetings with leadership are always available.

“Any time we need anything from ecomaids, it’s a discussion with the team that we’re able to have as opposed to being told, ‘This is what’s in your package, and this is what you get,’” said Tim. “We have a once-a-week meeting with leadership where we’re able to discuss things we may have questions about or to set new goals for where we want to take our business in the future.”

In addition to the support they receive from leadership, the Maneys are also given marketing assistance. While Rebecca has a wealth of experience in marketing, she says she didn’t want to be a one-woman marketing department as they started their ecomaids franchise.

“With so much experience in marketing, I knew just how much effort that was going to take, and the marketing support we receive from ecomaids really helps in taking that off our plate,” she said. “I didn’t want to have to do it all alone, and I don’t. They do the work for us and were really to help get our business off the ground with a marketing campaign from the get-go.”