TL;DR
Museum of Illusions is opening a new location in Las Vegas, which will be the largest Museum of Illusions. The museum has begun construction on the Las Vegas Strip within a high-end retail complex.
The museum has begun construction on the Las Vegas Strip within high-end retail complex 63, located on the corner of Harmon Avenue and Las Vegas Boulevard. Known internationally as the “Entertainment Capital of the World” and as one of the largest and most visited markets in the United States, Las Vegas is renowned for its nightlife and extravagant entertainment experiences. The Las Vegas Museum of Illusions will be designed for visitors of all ages to enjoy a truly remarkable and uniquely glamorous experience complete with a combination of both classic as well as never-before-seen mentally-stimulating optical illusions, 3D holograms, brain-puzzling exhibits and interactive illusion rooms.
“We’ve had our sights set on bringing Museum of Illusions to Las Vegas for some time now, all the while knowing we’d have to create something really special in order to make our presence known in this market,” said Jonathan Benjamin, CEO of Museum of Illusions. “As masters at what we do in the realm of edutainment, what we have in store for this Vegas museum will add something really unique to this bustling city for both locals and tourists alike to enjoy, ultimately upping the ante for our brand as we continue expanding our global footprint.”
In this story
This story was originally published in Franchising.com on November 2, 2022. Burnaze summarizes and links to the original reporting.
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