83 Degrees: Checkers & Rally’s Unveils New Look in Tampa, Florida

Checkers & Rally's unveils its new Model 4.0 design in Tampa, Florida, featuring a modular build and a reduced footprint.

Read the original at 1851 Franchise
83 Degrees: Checkers & Rally’s Unveils New Look in Tampa, Florida

TL;DR

Checkers & Rally's is unveiling its new Model 4.0 design in Tampa, Florida, featuring a modular build and a reduced footprint. The new design aims to save franchisees money and boost restaurant profitability.

Checkers pioneer Shaji Joseph is soon set to open the brand's first Tampa-area modular build restaurant early next year, debuting their new Model 4.0 in the company's home market.

After beginning as a manager with Checkers 19 years ago, Joseph now owns eight units, with five more in development.

“I am so proud and happy to cherish what this great nation has offered me and my family,” the 46-year-old entrepreneur Shaji Joseph says to 83 Degrees. “[I] will forever be in debt to this great organization [Checkers] that believed in me and gave me such an awesome avenue.”

The new design saves franchisees money, boost restaurant profitability and significantly cuts down on development time, but still incorporates the company's brand identity.

In addition, the Tampa-based brand is offering an innovative design which utilizes old shipping containers as a structural base for the restaurant. For their established design, the concept makes sense and the team hopes to roll these units out, like the modular build, once logistics come together.

“To me, it was worth exploring. Given the size of our restaurant, its seemed like there was a natural fit,” SVP, CDO Jennifer Durham told the publication.

In this story

This story was originally published in 1851 Franchise on December 22, 2016. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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