Franchise Deep Dive: theCoderSchool Franchise Costs, Fees, Profit and Data

REPORTED COST TO GET IN: $75,250 - $150,650

REPORTED ROI (Item 19): $245,211 (Average Gross Revenue for FY 2020)

theCoderSchool is a business focused on teaching coding and programming skills to children. Through individualized learning, small group sessions and a focus on creativity, theCoderSchool offers personalized coding instruction for kids ages 7 to 18. The school’s curriculum is designed to encourage logical thinking, problem-solving and digital literacy, preparing students for future technology-driven careers.

Coding Education Model

It provides lessons on a wide range of coding languages, including Scratch, Python, Java and more, ensuring students have hands-on learning experiences through real-world projects. Additionally, theCoderSchool emphasizes creating a fun and engaging learning environment, helping kids build confidence and a love for coding.

theCoderSchool was founded in 2014 in Silicon Valley, California, by Hansel Lynn and Wayne Teng. After establishing the success of their unique model in Silicon Valley, they began franchising the business in 2016 to expand their reach and help more children develop coding skills across the U.S. There are currently 68 theCoderSchool locations in 18 states.

theCoderSchool's business model revolves around providing coding education to children in a personalized, project-based environment. Franchisees benefit from the brand's proven system, which includes support in curriculum development, marketing and technology infrastructure. theCoderSchool offers a low overhead model, as many locations operate in smaller, flexible spaces that don’t require large-scale facilities.

Franchisees are provided with training and ongoing support, helping them effectively manage day-to-day operations, while theCoderSchool’s headquarters assists with marketing, brand building and staying current with coding trends.

Franchisees are expected to create a community-focused, engaging learning environment for students, with coding lessons tailored to each student’s ability level. They leverage theCoderSchool’s proprietary tools and teaching methods to ensure students can learn coding languages such as Scratch, Python, and Java in a fun and motivating way. Additionally, franchisees often partner with local schools and organizations to expand their reach, promoting digital literacy and coding education within their communities.

According to the brand’s 2021 Franchise Disclosure Document (FDD), the average gross revenue for the 37 schools open during FY 2020 was $245,211, with the highest grossing $633,825 and the lowest pulling in $68,701.

Franchise Costs and Fees

The total initial investment necessary to begin operation of a theCoderSchool franchise ranges from $75,250 and $150,650, according to the 2021 FDD. This cost is broken down as follows:

• Initial Franchise Fee: $29,950

• Site Lease & Security Deposits: $5,000 - $10,000

• Leasehold Improvements: $20,000 - $50,000

• Furnishings: $3,000 - $5,000

• Equipment: $7,000 - $10,000

• Signage: $1,000 - $10,000

• Supplies: $400 - $800

• Training Expenses: $500 - $3,000

Initial Investment Breakdown

• Initial Advertising & Promotion: $1,000 - $5,000

• Computer Software: $200 - $400

• Permits & Licenses/Legal Fees: $200 - $3,500

• Prepaid Insurance Premiums: $2,000 - $3,000

• Additional Funds (3 Months): $5,000 - $20,000

The franchise fee for a single theCoderSchool location is $29,950, which is due upon the signing of the franchise agreement. For a second franchise, the initial fee is $19,950.

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