TL;DR
BoConcept incorporates the Scandinavian term hygge into its furniture designs, offering a cozy and natural feel to customers. BoConcept Franchisee Steen Skaaning spoke with Seattle Magazine about the inclusion of hygge into the furniture offered at his Seattle location.
Seattle Magazine spoke with BoConcept Franchisee Steen Skaaning about the inclusion of hygge into the furniture offered at his Seattle location.
Said Skaaning, "BoConcept’s furnishings are very conceptual, Nordic style, but incorporate warm tones of wood and velvet fabrics with accessories that are very natural. There’s a rich and cozy feel. I love how the brand is evolving into what we think of as urban living. We’ve got to get closer together."
In this story
This story was originally published in 1851 Franchise on March 26, 2018. Burnaze summarizes and links to the original reporting.
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