TL;DR
Dunkin' is focusing on speed and efficiency by modernizing locations and introducing new mobile technology integration and a mobile app. The brand will test a mobile drive-thru at a store in Quincy, featuring a dedicated lane and geotracking to reduce wait times.
Dunkin’ has unveiled a renewed focus on speed. According to a recent article in Nation's Restaurant News, the brand will be modernizing locations, introducing new mobile technology integration and a new mobile app to meet this goal.
In addition, the brand will be testing a mobile drive-thru at a store in Quincy. This will feature a lane specifically dedicated to mobile orders and will use geotracking to alert staff to the arrival of the guest. This will cut down the wait time for beverages.
Redesigned stores will also feature cold drinks on a system of eight taps. This way, employees can quickly pour and serve a range of chilled drinks.
“We won’t out-comfy couch other brands. Our niche is the Dunkin’ way: Get in, get out and get on your way,” said CEO David Hoffmann.
In this story
This story was originally published in 1851 Franchise on November 15, 2018. Burnaze summarizes and links to the original reporting.
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