The Top Five Reasons Why Anytime Fitness is a Great Franchise

The list of reasons why it’s exciting to be a major player in the fitness industry is seemingly never ending. From the fact that one million people are joining health clubs each year to the segment’s annual projected growth rate of 2.8 percent between 2014 and 2019, health conscious entrepreneurs and fitness buffs are clamoring at the chance to be a part of it. And Anytime Fitness is at the forefront of that increasingly popular trend.

Since launching its franchising opportunity back in 2002, Anytime Fitness has solidified its position as the fitness industry’s fastest growing concept. And its climbing sales, amazing Franchise Disclosure Document, and first place ranking as the Top Global Franchise by Entrepreneur back up that claim. But it’s not those accolades that make Anytime Fitness so special. It’s the smaller things that truly make a difference.

Take the brand’s culture, for example. Companies that claim they support a “work hard, play hard” mentality are a dime a dozen, but at Anytime Fitness, it’s actually true. There’s a reason that nearly 4,000 of its members, employees, and franchisees have tattoos of its signature Runningman logo—Anytime Fitness isn’t just a brand, it’s a lifestyle.

Beyond its sales figures and recognition from industry organizations, Anytime Fitness is a concept that’s fueled by its mission to help people enjoy happier, healthier lives. And it’s that ability to never lose sight of its values that continues to drive its success.

These are the top five reasons that Anytime Fitness stands out:

It’s no secret that the fitness segment of the franchising industry is more popular than it’s ever been. Obesity has become an epidemic, and people all over the globe are actively finding new ways to make exercise a part of their daily routines to combat it. Joining a local gym that offers an affordable membership package and unique perks is one of the most common ways for people to stay in shape. And with more than 3,500 locations currently up and running 24/7/365—including 1,000-plus international locations—Anytime Fitness has a convenient presence that’s hard to ignore.

However, that abundance of locations goes far beyond traditional strength in numbers. Not only do Anytime Fitness franchisees and members experience a strong sense of community at their home gym—they also gain support from every one of the concept’s units. And that family vibe isn’t just for show. Anytime Fitness’ team environment is evident to its thousands of gym staffers and 3 million club members worldwide.

2. Anytime Fitness is a Fun, Passionate Brand

Virtually every member of the Anytime Fitness team is there because they love it. That’s why the brand has a focus on fun—from the co-founders wearing kilts to world record challenges developed ahead of its annual conference, Anytime Fitness strives to create a positive balance that places equal weight on hard work and a light-hearted environment. And the passion that’s behind its actions doesn’t go unnoticed by franchisees or members. In fact, it’s what keeps people coming back.

“There’s a special vibe at Anytime Fitness,” said Anytime Fitness member Tom Wlodkowski, who worked with his trainer to complete a triathlon despite being blind. “The atmosphere is warm and friendly. The quality of the staff is second to none and there’s a feeling that all are welcome, accepted, and appreciated—on equal terms. Members are given the respect and support they need. It’s a family, and a club, that you want to be a part of.”

3. The Gym Knows its Members Better than the Competition

Despite the fact that Anytime Fitness is one of the largest fitness concepts in the game, each gym has a smaller footprint than most. That means that its franchisees have the opportunity to connect personally with all of their members, enabling them to provide the best mental and physical support possible. And it’s why Runningman logo tattoos aren’t limited to employees—Anytime Fitness members appreciate that one-on-one connection.

“The Runningman symbolizes so much more than fitness for me. The Runningman reminds me that I am a part of a family that is full love and encouragement. Along with the Runningman is the word ‘Strong’ written by the strongest person I know—my Mom. Between the Runningman and the word, it will serve as a constant reminder that I am blessed with many amazing people in my life and I can do anything I put my mind to; both in my fitness endeavors and in my life,” said Anytime Fitness member Rebecca Kucsma.

The team behind Anytime Fitness knows first-hand that all work and no play makes for a negative experience. That’s why there are so many people who dread their morning commutes. But Anytime Fitness escapes that cliché by allowing people to make a living doing what they love. They believe that if you’re doing it right, it shouldn’t feel like work.

“Anytime Fitness is more than a business—it’s a lifestyle. We live by the four P’s of people, purpose, profits, and play. We are not in the fitness business, we are in the people business. And as a franchise owner, you get to merge our proven model with your passion,” said Chuck Runyon, CEO of Anytime Fitness.

5. Anytime Fitness Owners are Impacting the World

Anytime Fitness didn’t set out to become the biggest fitness concept by signing any franchisee who meets its financial qualifications. The concept was founded to make a difference in people’s lives. And its why every local owner decides to take a leap and invest in the brand.

“I like to think that I’m helping people,” said Anytime Fitness franchisee Brian Ricketts. “I am not a [traditional] businessman, nor do I claim to know much about how to make money, but I like to think that I can make a difference in people’s lives.”

That ability to create a lasting impact is what continues to attract top tier franchisees to Anytime Fitness’ system. Through their gyms, each franchisee is helping members of their local communities live a healthier lifestyle, which permeates generations. And that’s a feat that goes far beyond the Anytime Fitness business.

Runyon said, “You don’t just build a business with us—you build a legacy.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.