TL;DR
Starbucks has cut roughly 350 positions from its corporate workforce, focusing on fewer priorities and transforming functional teams to accelerate innovation. The roles impacted were within the marketing, creative, product, technology and store development departments.
Starbucks has announced that it has cut roughly 350 positions from its corporate workforce. According to a recent article in Nation's Restaurant News, the roles that were impacted were within the marketing, creative, product, technology and store development departments. This round of cuts follows a year of declining foot traffic for the brand and dip in sales for its signature Frappuccino drinks.
“Building the next chapter of Starbucks requires us to focus on fewer priorities and transform how our functional teams work in order to accelerate the velocity of innovation that is relevant to our customers, inspiring to our partners [employees], and meaningful to our business,” said CEO Kevin Johnson.
In this story
This story was originally published in 1851 Franchise on November 13, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
