TL;DR
MOOYAH Burgers, Fries & Shakes plans to expand into the Albany market with 15 locations over the next 3-5 years. The brand offers a customizable menu and has already opened locations in Westchester County, New York.
Rapidly growing MOOYAH Burgers, Fries & Shakes are planning expansion into the Albany market, which the brand believes can support 15 MOOYAH locations over the next 3-5 years.
Quite a few MOOYAH competitors have recently opened in the area, but that isn't deterring the brand from targeting the area for development.
"We're actually encouraged when our direct competitors have entered a market," he says. "Simply because we believe the market becomes well-defined as to what a better burger is, how it's different from quick service."
MOOYAH offers a completely customizable menu with all-natural and fresh topping and patty options. MOOYAH opened its first two locations in New York in Westchester County.
In this story
This story was originally published in 1851 Franchise on April 22, 2016. Burnaze summarizes and links to the original reporting.
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