Footprints Floors Launches New Sister Brand, Footprints Bath and Tile

Taylor Murphy, vice president of operations, explained that the decision to launch Footprints Bath and Tile stemmed from the company’s success with flooring installations, which naturally extended into tile and bathroom work.

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Footprints Floors Launches New Sister Brand, Footprints Bath and Tile

TL;DR

Footprints Floors has launched a new sister brand, Footprints Bath and Tile, to offer bathroom remodeling services. The new brand is operational in 28 locations and aims for system-wide adoption.

Taylor Murphy, vice president of operations, explained that the decision to launch Footprints Bath and Tile stemmed from the company’s success with flooring installations, which naturally extended into tile and bathroom work.

“The beauty of what we were doing with Footprints Floors translated extremely well to the bath and tile space,” Murphy said. “We already do tile work, from retiling showers to installing backsplashes, so it made a lot of sense to build a customer-facing brand that highlights our expertise in these areas.”

With Footprints Bath and Tile, customers now have access to a wide range of bathroom remodeling services.

“We offer everything from full and partial remodels to shower conversions, tub inserts and vanity installations,” Murphy shared. “We can take on any bathroom remodeling task, whether it’s updating a few tiles or handling a complete remodel.”

The new brand launched in October and is operational, with Footprints Bath and Tile services available in 28 locations. The company has ambitious goals for system-wide adoption, noting that they would love to see every owner roll out a Footprints Bath and Tile business.

Footprints Bath and Tile has also introduced a dedicated website and branding assets, including truck wraps and marketing materials, designed to support local economic impact and maintain strong vendor relationships.

“We’re excited to bring the same level of quality and trust from Footprints Floors to Bath and Tile, and we’re fully equipped with new assets to showcase our work and connect with customers,” Murphy said.

Footprints Bath and Tile provides a complete range of remodeling options to customers.

In this story

This story was originally published in Franchising.com on November 21, 2024. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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