Upgrade Labs Announces Multiple New Deals

To wrap up 2023, the brand has partnered with new franchisees to bring locations to six new territories:

• Oakville, Ontario, Canada: Karen Frasca-Modestino, Michael Modestino, and Darrin Piercy

• Ponte Vedra Beach, Florida: Kyung Bishop

• Greenville, South Carolina: Kyle Hulbert

• Multi Territory: Coeur d’Alene, ID and Spokane, WA: Kayleen and Paul Tinker

• Park City, UT: Logan Jones and Kristen Roscher

“Consumer demand for unique and innovative wellness technologies has never been higher,” said founder Dave Asprey. “We are thrilled to have partnered with some truly incredible entrepreneurs to bring Upgrade Labs.”

Upgrade Labs was founded in 2017 by Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of and better human biology. The brand helps its members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.

Upgrade Labs locations offer innovative performance services like The Cheat Machine, providing a week's worth of resistance training in just 15 minutes. They also provide unique recovery services, including The Big Squeeze, promoting water loss, body slimming, and toxin elimination. Members experience stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep, and more.

Recently, Upgrade Labs added Cryotherapy, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increase deep and REM sleep.