TL;DR
YouTube is testing in-platform fundraising features, allowing creators to raise money for charities and covering transaction fees. The new feature is designed to keep users on YouTube rather than directing them to third-party sites like GoFundMe, Kickstarter, and Patreon.
YouTube is testing out features that will allow creators to raise money for charities. According to a recent article in TechCrunch, select creators will be able to integrate fundraising campaigns directly underneath their videos. Throughout the testing period, YouTube is covering all transaction fees to optimize the quantity of money given to charities.
One unique aspect of the test is the Community Fundraiser feature, which allows multiple creators to co-host the same fundraiser on different videos housed on their respective channels.
Responding to the success of online fundraising sites such as GoFundMe, Kickstarter and Patreon, the new feature is designed to keep users on YouTube rather than directing them to a third-party site to make donations.
YouTube will collect feedback throughout the test and then roll out the features to more users if it proves successful.
In this story
This story was originally published in 1851 Franchise on August 30, 2018. Burnaze summarizes and links to the original reporting.
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