TL;DR
Wireless Zone franchisee Rick Barrows reflects on the brand's 25-year history, attributing its success to dedication to customer service. Barrows has been with the brand since 1989 and has seen the industry transform due to technological advances.
When Rick Barrows opened his first store in 1989, there were no smartphones. Since then, he’s watched the industry completely transform thanks to the digital age. Even though technological advances can make the industry unpredictable, Barrows feels that Wireless Zone continues to be successful because of its dedication to customer service.
“I think with a lot of our customers we build relationships; they come here and see the same faces in here year after year,” Barrows told the Southington Observer. As one of the original franchisees of Wireless Zone, Barrows’ experience and knowledge of the industry make him a huge asset to the brand.“The wireless industry changes on a very regular basis,” David Staszewski, executive vice president for Wireless Zone, told the Observer.
In this story
This story was originally published in 1851 Franchise on May 18, 2015. Burnaze summarizes and links to the original reporting.
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