Swig Announces 10-Unit Deal in Northern Colorado

Swig has signed a multi-unit franchise agreement with experienced franchisees Marc and Zach Rogers to bring the brand to Northern Colorado. The 10-unit deal will accelerate Swig’s growth in the West region and introduce its highly customizable drink experience to new communities, including Fort Collins, Loveland, and Greeley. The father-and-son duo plan to open their first location by June 2027, further advancing Swig’s nationwide franchise growth.

The father-and-son team brings extensive restaurant and franchising experience to Swig, with backgrounds spanning restaurant operations, multi-unit ownership and franchise development. Zach grew up in the restaurant industry and has spent 15 years working his way from busboy to franchise owner, including returning to the industry following his military service. Marc has spent decades in restaurant franchising, working across six different concepts while also establishing strong ties to the Colorado market through his ownership of a local brewery. Together, they bring the industry knowledge and local connections to support Swig's growth throughout Northern Colorado.

“Having spent decades in the restaurant industry, I've seen firsthand what it takes to build a successful brand, and Swig has created something that really stands out,” said Marc Rogers. “Between its loyal customer following, innovative menu and strong business model, we see tremendous potential to bring Swig to more communities across Northern Colorado. Having the opportunity to grow this business alongside my son makes it even more meaningful, and we're looking forward to building something special together.”

As the creator of the dirty soda category, Swig continues to lead the growing beverage segment by delivering the customization, convenience and “Daymaking” moments of connection that today's consumers seek.

“Colorado continues to be an exciting growth market for Swig, and partnerships with experienced operators like Marc and Zach are key to bringing our brand to new communities,” said Alex Dunn, CEO of Swig. “Their extensive restaurant backgrounds, local market knowledge and commitment to building successful businesses make them exactly the type of franchise partners we're looking for as we continue expanding our footprint. We're confident they'll play an important role in introducing the Swig experience to even more guests across the state.”

Swig designed its franchise model for efficiency and convenience, with a drive-thru-centric footprint that can operate in as little as 800–850 square feet. Without the need for complex kitchen infrastructure, Swig's streamlined model helps operators reduce labor demands, lower build-out costs and efficiently scale across multiple locations.

“As we continue scaling Swig nationwide, our focus remains on building a franchise system that supports sustainable, long-term growth for our operators,” said Todd Smith, President of Swig. “We're seeing strong interest from experienced multi-unit operators who recognize the opportunity within the dirty soda category and the potential to introduce Swig to new markets. Agreements like this one reflect that momentum and reinforce our confidence in the brand's continued expansion.”

Founded in 2010 in St. George, Utah, Swig has grown from a single drive-thru concept into a nationally expanding brand with more than 150 locations across 16 states. Swig's simple, scalable model, loyal customer base and personalized beverage experience continue to fuel its growth and resonate with consumers across generations.

Swig is actively seeking qualified multi-unit operators to support its continued national expansion. Ideal franchise candidates bring proven experience in restaurant operations and a commitment to delivering exceptional guest experiences at scale.