Boardroom Salon Expands in Frisco, Building on Dallas-Fort Worth Momentum

Boardroom Salon for Men announced today plans to open a new location in Frisco, expanding its presence in one of the fastest-growing and most dynamic communities in the Dallas-Fort Worth Metroplex.

The new salon is anticipated to open in August at Frisco TX with additional pre-opening and grand opening events planned. The announcement follows the installation of exterior signage at the end of May, marking a visible step forward as the brand builds momentum ahead of its official opening.

The Frisco location details are described as part of the brand’s presence in the market, with an existing location at World Cup Plaza.

The new Frisco salon will be owned and operated by Paul and Caren Wolf, longtime small business owners and experienced Boardroom franchisees who have served clients in Plano for more than a decade at Boardroom Salon for Men – Plano Lakeside Market. The expansion marks the next step in the Wolfs’ continued growth with Boardroom and their confidence in the brand’s elevated grooming experience, client loyalty and long-term opportunity in the Dallas-Fort Worth market.

For more than 10 years, the Wolfs have served the Plano community through Boardroom's services and have been active in the regional market.

“We’ve had the privilege of serving clients in Plano for more than a decade while watching the center of gravity in North Texas continue to evolve,” said Paul and Caren Wolf, franchisees of the new Frisco Boardroom Salon for Men. “As small business owners, we felt strongly that Frisco was the right place for our next location and we’re excited to expand Boardroom’s exceptional services to the community.”

Frisco's growth has made the market notable in the Dallas-Fort Worth region, with a strong business environment and residential growth.

For Boardroom, that momentum reinforces the opportunity to serve a growing base of clients seeking a premium grooming experience close to where they live and work.

“We’re thrilled to be expanding into Frisco, one of the most important growth regions in Dallas-Fort Worth,” said Jeff Helfgott, CEO of Boardroom Salon for Men. “Boardroom was founded in Southlake in 2004, and North Texas remains central to who we are as a brand. Frisco’s momentum, its concentration of business investment, and its appeal to both executives and families make it an interesting market for Boardroom. We’re especially excited to support Paul and Caren Wolf as they build on the success they’ve already created and continue expanding their presence in this region and beyond.”

Boardroom has grown from its local roots into a men’s grooming brand offering a range of services with a focus on client care and loyalty. The franchise system includes locations across the United States, with ongoing performance metrics reported for franchise-owned locations.

The Frisco location will provide grooming services and a hospitality-focused service environment to the Frisco community.