TL;DR
Nikita Hair, Europe's leading salon brand, is launching an unscripted TV show called The Nikita Hair Adventure, which follows the entrepreneurial journey of Inger Ellen Nicolaisen as the brand expands into the US market. The show will document the ups and downs of launching the Nikita Hair franchise in the US, with a goal of opening over 200 salons through strategic partnerships.
Europe’s leading salon brand is heading to the small screen.
According to an article in Markets Insider, Nikita Hair will soon have its own unscripted TV show. Produced by Southern Charm’s Bryan Kestner, The Nikita Hair Adventure will follow Inger Ellen Nicolaisen’s entrepreneurial journey through the U.S. launch of the Nikita Hair franchise.
With more than 150 salons and 1,000 hair stylists worldwide, Nikita Hair has become one of the world’s most successful salon groups. The Nikita Hair Adventure will provide the unscripted ups and downs of Nicolaisen’s entrance to U.S. markets.
"Our vision is to create the greatest adventure in hair and beauty history with the initial goal of more than 200 Nikita Hair salons through strategic franchise partnerships throughout the United States," said Nicolaisen.
The franchise’s first U.S. location opened in March in Mason, Ohio.
In this story
This story was originally published in 1851 Franchise on November 12, 2020. Burnaze summarizes and links to the original reporting.
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