Healthy Extracts Acquires Sommer Ray’s Imaraïs Beauty In $20M Deal

Healthy Extracts has acquired Sommer Ray’s Imaraïs Beauty in a transaction valued at approximately $20 million. This acquisition highlights the growing interest in the supplements market and the appeal of influencer-led wellness brands.

The deal involves equity consideration, cash, and Healthy Extracts common stock. The publicly traded nutraceutical company anticipates that the combined business could achieve an annualized revenue run rate of approximately $24 million by the end of 2026, projected to exceed $55 million in 2027.

Imaraïs, a five-year-old brand co-founded by supplement industry veteran Aaron Hefter, had previously raised about $400,000. Originally established in Toronto, Imaraïs Beauty is now utilizing Healthy Extracts’ manufacturing capabilities for a nationwide rollout.

Imaraïs beauty products

Five of its seven ingestible wellness products—Glow, Nourish, Youth, DePuff, and Sutra—are slated for introduction into over 4,400 CVS Pharmacy locations next month, featured on the retailer’s “Trending Supplements” endcap. Imaraïs is also available at Ulta Beauty, Target, Nordstrom, and Sprouts Farmers Market in the United States.

> “From the beginning, our vision for Imaraïs Beauty was to build more than just a beauty brand. We wanted to create products that fit seamlessly into people’s everyday lives while delivering real, functional benefits. This next step with Healthy Extracts allows us to scale that vision in a much bigger way. With their technology, manufacturing capabilities and innovation pipeline, we’re positioned to continue pushing the category forward while staying rooted in what matters most: transparency, quality and creating products that genuinely help people feel better by addressing everyday wellness needs from the inside out.”

Healthy Extracts CEO Don Swanson personally invested in the acquisition to help finance the transaction. He stated that the company pursued Imaraïs Beauty to strengthen its profile as it seeks to uplist to the NASDAQ. Healthy Extracts currently trades on the OTCQB and has been expanding its supplement manufacturing capabilities through acquisitions, including its merger last year with Gummy USA.

Healthy extracts growth plans

Imaraïs provides Healthy Extracts with broader retail distribution, consumer reach, and greater scale. The brand also offers access to the significant audience of co-founder and fitness influencer Sommer Ray, who has approximately 23 million Instagram followers, plus millions more on TikTok and YouTube.

“We’ve been looking for something to break this market open, and Imaraïs is the one,” says Swanson. “My wish is to build a billion-dollar market cap company.”

Swanson characterizes Healthy Extracts as transitioning from a traditional gummy company into a more clinically driven wellness platform. Hefter will remain with the company post-acquisition to assist in evaluating future acquisition opportunities. As the company evolves, Swanson emphasized its commitment to ingredient verification, supply chain transparency, and label accuracy in the supplement industry.

The integration will provide Imaraïs Beauty with full supply chain traceability and ingredient verification. Hefter and Swanson share a commitment to scientific oversight, including validating products through clinical studies before release.

Until now, Imaraïs Beauty’s products have been manufactured in Canada, adhering to Health Canada’s stringent supplement standards. “I’ve never seen another manufacturer that is so committed and passionate about the back end as we are at the front end,” says Hefter. “It’s a match made in heaven for us.”

Investment and acquisition activity in the supplement space has been robust in 2026, with celebrity- and influencer-founded brands gaining significant interest.

• Unilever’s $1.2 billion acquisition of Grüns.

• Herbalife acquiring personalized supplement company Bioniq, which counts soccer star Cristiano Ronaldo as an investor and ambassador, in a deal reportedly valued at up to $150 million.

• Create Wellness raised $20 million in Series B funding led by Alliance Consumer Growth and Impact Capital.

• Longevity-focused Novos secured backing from Unilever Ventures.

• Sperm health startup Mars Men raised $27.5 million from L Catterton.