Primetime Fitness Expands With 13 Crunch Gyms in NY & NJ

CapitalSpring-backed Primetime Fitness has acquired 13 Crunch Fitness locations across New York and New Jersey, expanding its portfolio to 36 gyms across six states and strengthening the high-value, low-price brand’s presence in the New York metro area.

The locations were purchased from franchisees Carey Ave Development and AD Fitness and are slated for upgrades, including refreshed equipment, updated branding, enhanced Relax & Recovery zones and improved check-in experiences.

Expansion details

“We’re proud to be growing our footprint in this iconic and diverse region of the country,” Primetime Fitness CEO and president Kevin Laferriere said. “These clubs have strong existing member communities, and we’re excited to bring Primetime’s expertise and investment to continue improving the experience for every member who walks through the door.”

PacFit managing partner Chris Pacifico, whose group Carey Ave Development inked the deal, said joining forces with Primetime Fitness was the right move at the right time for the team, members and the business.

“I’m excited to continue as an operating partner and to grow with Primetime as we expand our footprint across our collective markets,” Pacifico said. “I’m grateful to my partners and our incredible team for the success we’ve achieved together.”

The newly acquired locations span neighborhoods across New York and New Jersey. From PacFit Group, the acquisition includes Crunch East Windsor, Garwood, Green Brook and Springfield in New Jersey, as well as two Staten Island clubs and Crunch Bensonhurst in Brooklyn.

From AD Fitness, Primetime added six additional gyms: Crunch Crown Heights, Flatbush and Greenpoint in Brooklyn, Crunch Norwood in the Bronx and Crunch Richmond Hill and Rochdale in Queens.

Regional growth

Earlier this year, Primetime Fitness also ramped up its expansion across the Midwest, adding four Crunch locations in Michigan and Ohio through a combination of acquisitions and new unit development.

“This latest acquisition highlights the strength of Primetime Fitness as a franchise partner,” Crunch Fitness chief development officer John D’Anna said. “Kevin and his team are building an impressive network that’s helping Crunch reach more members, maintain operational excellence and continue growing with integrity in competitive markets. We’re excited to support their expansion throughout New York and New Jersey.”

The momentum has been bolstered by CapitalSpring, which invested in Primetime Fitness in December 2023.

“Primetime Fitness’ continued growth reflects our shared vision of building a premier, high-quality fitness platform,” said Wade Daniel, partner at CapitalSpring. “We have tremendous confidence in the leadership team’s ability to scale with excellence, and as the brand expands, we’re more energized than ever about what lies ahead.”