Franchise Deep Dive: Phenix Salon Suites' Franchise Costs, Fees, Profit and Data

Company Overview

Phenix Salon Suites is a franchised salon suite rental concept that provides individual salon and lifestyle professionals with their very own private and fully equipped suites within a shared space.

Phenix Salon Suites was founded in 2007 by Gina Rivera, who has become a well-known name in the beauty industry. Rivera gained significant notoriety after she appeared on a 2014 episode of “Undercover Boss.”

As a result of its offerings, Phenix Salon Suites has been recognized on Entrepreneur magazine's list of fastest-growing franchises for eight years in a row.

As of August 2023, there are over 400 Phenix Salon Suite locations open and in development. The brand has open locations in more than 32 states and is currently offering new franchise opportunities throughout the country.

Phenix Salon Suites also recently opened its first location in the United Kingdom, and is looking to expand in Canada, Sweden and Ireland.

Business Model

Phenix Salon Suites’ business model is focused on offering independent beauty and wellness professionals with the opportunity to lease private and fully equipped salon suites within a shared facility. Hair stylists, estheticians, massage therapists and tattoo artists then rent these suites to run their own businesses.

Each renter has the freedom to personalize their suite and operate independently, allowing them to control their own schedules and pricing.

Additionally, for prospective franchise owners, the brand does not require its operators to have prior salon experience but says most of its franchisees come from a business background and are looking for passive income.

According to the brand, some of the benefits of owning a Phenix Salon Suite are as follows:

• National brand recognition with 330-plus locations

• 95% average occupancy rates and a recession-resilient business model

• 600% increase in the demand from lifestyle professionals over the last two years

• Innovative technology designed to propel lifestyle professionals’ interest in renting with Phenix with a proprietary app created by the founder and industry experts

Financial Performance

According to the brand’s consumer-facing website, the net profit for a salon suite depends on size, location and population. Phenix Salon Suites said in 2021 that the top 50% of its franchisees saw earnings before interest, taxes, depreciation and amortization of $207K while the highest reports were $522K.

The initial investment required to open a Phenix Salon Suites franchise ranges between $710,467 to $1,198,282. Interested candidates must also have at least $300K in liquid capital and a minimum net worth of $1 million.

The franchise fee required to open a Phenix Salon Suites is $52,500.

• Gina Rivera — Founder

• Jason Rivera — Chief Executive Officer

• Jerry Griffith — Senior Vice President, COO

• Brian Kelley — President

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