City Cave Franchise Costs, Profit & Data for 2025

REPORTED COST TO GET IN: $708,750 - $967,000

REPORTED ROI (Item 19): $924,137 (Australian average gross sales FY 2024)

City Cave is a float and wellness center offering scientifically backed therapies such as Floatation-REST, infrared saunas and massage therapy. With its roots in Australia, City Cave is expanding rapidly across the United States and beyond, giving entrepreneurs an opportunity to build a purpose-driven business in the booming health and wellness sector.

City Cave was founded in Australia and is now expanding internationally, with a goal of eventually opening 3,000 locations in the U.S. The brand was created to offer a space where individuals can unplug, reconnect with themselves, and invest in their physical and mental wellness.

Mission: To give people a safe place to feel good — emotionally, physically and spiritually — through evidence-based self-care modalities.

Vision: To become the world’s leading wellness destination by offering services that enhance the mind-body connection and promote holistic health.

• Offers a science-led approach to wellness

• Provides world-first open float pools for a unique therapeutic experience

• Combines three core services: Float Therapy, Infrared Sauna and Massage

• Centers are designed to be calming, spa-like environments for total relaxation

• Focuses on wellness treatments over retail sales for a streamlined guest experience

• Internationally awarded and fast-growing business model

• Proven systems and marketing support

• Comprehensive HR and operational infrastructure

• On-going training and community among franchisees

• Deep commitment to franchisee profitability

City Cave is expanding across the U.S. with the goal of eventually having over 3,000 locations in the country. It is currently seeking franchise partners with a passion for wellness.

Initial Costs: The estimated initial investment required to begin operation of a City Cave franchise ranges from $708,750 to $967,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: City Cave charges a standard initial franchise fee of $50,000 for a single location, which covers pre-opening support and helps offset franchise recruitment costs. This fee is due upon signing the franchise agreement, is non-refundable, and is considered fully earned once paid. However, a discounted rate of $45,000 is available to qualified U.S. military veterans and active-duty service members.

Ongoing Fees: According to the 2025 FDD, City Cave franchisees are responsible for the following ongoing payments and fees:

ROI Potential: Gross sales for the Australian reporting group in FY 2024 were as follows:

City Cave offers ongoing training to ensure franchisee success. Multi-unit owners are involved in shaping and delivering training programs, with award-winning franchisees like Kathy Rees contributing their expertise.

Support from City Cave includes marketing, HR and systemized operations designed for simplicity and profitability. Franchisees also benefit from a collaborative network of existing owners.

Franchisees are supported by the City Cave App, which allows for booking, membership management, messaging with local centers and gift card/package sales — all from a single platform.

City Cave seeks franchisees who are passionate about wellness and community impact.

Franchisees are expected to be actively engaged in running the business, ensuring a high-quality guest experience and brand representation.

“We fell in love with the warm, relaxed, inviting feel it has when you walk in and throughout the centre. It concentrates on treatments rather than a tonne of retail stock constantly having to be monitored, ordered etc. It is such a good place to be in, to know you are making a positive difference to people’s lives and to see and hear the happiness of the customers after their treatments, it’s extremely rewarding.”

With the global wellness market set to reach $8.5 trillion by 2027, having a grasp of the vast complexities of the market is vital to tapping into its revenue potential. From stress-reduction treatments to recovery-focused therapies, the demand for holistic, drug-free wellness solutions continues to grow rapidly — positioning brands like City Cave at the forefront of this expansion.

City Cave stands out with its spa-like experience, open float pools and app-based infrastructure. Competitors include The Now Massage, Restore Hyper Wellness and other boutique wellness franchises, although few offer the same multi-modality model in a serene environment.

1. Submit an inquiry through the City Cave Franchise Page.

2. Speak with the franchise development team.

3. Explore fit and financial viability.

4. Attend a discovery process and review the FDD.

5. Sign franchise agreement.

6. Begin training and site development.

7. Open your City Cave location.

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